Gourmet convenience takes center stage as bigbasket, a TATA Enterprise, and the illustrious Chef Sanjeev Kapoor unveil Precia, a revolutionary new frozen food brand. This exciting collaboration brings together bigbasket’s robust distribution network and Chef Kapoor’s renowned culinary expertise to cater to the evolving needs of modern consumers.
Premia boasts three distinct product categories, each meticulously crafted by Chef Kapoor himself:
Frozen Vegetables: Featuring an array of fresh, delectable options like green peas and mixed vegetables, offering the convenience of frozen food without compromising on taste or quality.
Frozen Snacks: Showcasing delightful treats such as momos and golden sweet corn, perfect for satisfying cravings or quick bites on the go.
Frozen Sweets: Indulge in traditional favorites like Gajar ka halwa and Purani Dilli Rabdi, prepared with authentic recipes and frozen using innovative technology to preserve their rich flavors.
The driving force behind Precia is the shared vision of providing healthy, delicious, and convenient food solutions that are free from harmful chemicals. This commitment extends beyond the product itself, with Precia prioritizing ethical sourcing practices. They directly engage with farmers, ensuring fair compensation through a same-day pay policy, and partner with manufacturers who adhere to ethical labor standards and promote gender equality. Furthermore, Precia’s partners hold Pollution Control Board (PCB) licenses, reflecting their dedication to environmental sustainability.
“The inception of Precia began with a year-and-a-half of meticulous recipe development and testing,” shared Hari Menon, CEO and Co-Founder of bigbasket. “Our collaboration with Chef Sanjeev Kapoor marks a significant step forward, allowing us to meet evolving consumer needs and unlock new market opportunities. By combining Chef Kapoor’s culinary mastery with bigbasket’s established infrastructure, we are poised to revolutionize the frozen food sector, offering premium meal solutions for discerning consumers.”
Chef Sanjeev Kapoor echoes this sentiment, stating, “Precia is a culmination of my culinary journey, with each product infused with the essence of my passion for food.” He emphasizes the brand’s commitment to preserving the authenticity of flavors and nutritional value through the innovative Individual Quick Freezing (IQF) technology. “Food is an emotional experience,” Chef Kapoor adds, “and we aspire to bring these delectable flavors to your home, offering families across India hassle-free and delicious meal solutions.”
Precia is poised to redefine the frozen food landscape, setting a new standard for quality, convenience, and ethical practices. With the combined expertise of bigbasket and Chef Sanjeev Kapoor, Precia is set to become a household name, synonymous with culinary excellence and effortless enjoyment.
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