Marriott’s Visionary Expansion in South Asia: Elevating Luxury Hospitality Across the Region

Marriott International continues to demonstrate its unwavering commitment to South Asia’s burgeoning hospitality landscape, with a remarkable surge of 28 signed deals in the past year and early 2024, translating to over 4,600 additional rooms in its development pipeline. This strategic move underscores Marriott’s steadfast dedication to growth, with a current portfolio of 160 operating properties across 17 illustrious brands within the region.

Led by Rajeev Menon, President of Asia Pacific excluding China, Marriott International’s strategic focus on South Asia is poised to redefine luxury travel and tourism experiences. With the anticipated opening of 14 hotels in 2024, including the much-anticipated brand debut of Moxy in the region, Marriott International is set to elevate the standards of hospitality excellence.

“Our strategic expansion in South Asia reflects our commitment to harnessing the region’s robust travel and tourism sector,” affirms Rajeev Menon. “Through our diverse brand portfolio, award-winning Marriott Bonvoy program, and robust distribution platforms, we are primed to deliver unparalleled experiences and benefits to our discerning guests and stakeholders.”

Kiran Andicot, Regional Vice President of Development, South Asia, Marriott International, elaborates on the brand’s strategic approach. “Our focus remains on seizing opportunities in key gateway cities, strategic commercial hubs, and sought-after resort destinations across the region. By introducing Marriott International’s esteemed portfolio of brands into new markets, we are poised to offer best-in-class experiences tailored to the preferences of today’s sophisticated travelers.”

Luxury takes center stage in Marriott International’s growth trajectory, with a significant emphasis on immersive guest experiences. Over 77% of the signed rooms in 2023 belong to the Luxury and Premium portfolio, highlighting the brand’s commitment to meeting evolving guest demands. Notable additions to the luxury segment include the anticipated debut of The Ritz-Carlton, Amila Hills in Shimla, along with JW Marriott properties in Bangladesh and India.

Moreover, the premium segment is set to witness a surge in expansion, with iconic brands such as Marriott Hotels and Resorts, Westin Hotels & Resorts, and Le Meridien Hotels & Resorts poised for strategic growth in emerging destinations across South Asia.

Marriott International’s strategic focus on select brands, including Courtyard by Marriott and Fairfield by Marriott, is aimed at catering to the demand for stylish and affordable hospitality experiences. With approximately 45% of upcoming properties falling under these brands, Marriott International is well-positioned to cater to diverse traveler segments.

With 160 operating hotels across five countries in South Asia, Marriott International remains committed to providing unparalleled experiences that redefine luxury hospitality standards across the region. From iconic luxury brands to select service offerings, Marriott International continues to set new benchmarks for excellence in the hospitality industry.